Where to Buy Seventh Generation Toilet Paper for Best Deals

Searching for planet-friendly toilet paper shouldn't feel like a treasure hunt. If you've ever found yourself wondering exactly where to buy Seventh Generation Toilet Paper and how to snag the absolute best deals, you're in good company. This guide cuts through the noise, equipping you with the journalist's eye for value and the insider knowledge to keep your bathroom stocked sustainably without breaking the bank.
Seventh Generation has carved out a loyal following for its commitment to plant-based, septic-safe, and often recycled content products. But just because it's good for the earth doesn't mean you can't be smart about your spending. Knowing the right places to look and the best strategies to employ can make a significant difference in your household budget.

At a Glance: Your Seventh Generation TP Shopping Blueprint

Online Retailers are Key: Amazon, Target, and Walmart are your primary online hubs, often offering competitive pricing and convenience.
Don't Forget Niche Stores: Grove Collaborative and Thrive Market often stock Seventh Generation and might have unique bundles or sales.
Brick-and-Mortar for Expediency: Local supermarkets and drugstores are reliable for quick grabs, but prices may be higher.
Strategic Deal-Hunting: Combine subscriptions, loyalty programs, coupons, and price trackers for maximum savings.
Focus on Unit Price: Always divide the total cost by the number of sheets or rolls to truly compare value.
Watch for Bulk & Sales: The biggest savings often come from buying larger packs during major retail events.

Why Seventh Generation? Understanding the Appeal

Before we dive into the "where" and "how," let's quickly underscore why so many households choose Seventh Generation. It's not just about a clean wipe; it's about a cleaner conscience. Their toilet paper typically boasts:

Recycled Content: Often made from 100% recycled paper, minimizing deforestation and waste.
Chlorine-Free Processing: Avoiding harmful chlorine bleaches commonly used in conventional paper production.
Septic-Safe: Designed to break down easily, making it a favorite for homes with septic systems.
No Dyes or Fragrances: Reducing potential irritants for sensitive skin and allergies.
Sustainability Mission: The brand itself is a B Corp, committed to environmental responsibility beyond just the product.
This commitment to both performance and planet-friendliness is why shoppers seek it out. But this premium quality often comes with a slightly higher price tag than conventional options. That's precisely where smart shopping strategies come into play.

The Digital Aisles: Your Top Online Destinations

In the modern shopping landscape, online retailers are often your best bet for convenience, selection, and competitive pricing. They're also prime hunting grounds for deals that might not be available in physical stores.

Amazon: The Unrivaled Giant

When it comes to sheer availability and user-friendly purchasing, Amazon is usually top of mind. You’ll find multiple pack sizes of Seventh Generation toilet paper here, from smaller bundles to larger, more economical options.

Pros:
Vast Selection: Almost always in stock, with various roll counts (e.g., 12-roll, 24-roll packs).
Subscribe & Save: This is Amazon's secret weapon for consumables. By subscribing for regular deliveries, you typically save 5-15% instantly. The more items you subscribe to, the higher the discount, making it ideal for staple household goods. You can adjust delivery frequency or cancel anytime, offering great flexibility.
Prime Shipping: Free, fast shipping for Prime members makes bulk purchases particularly appealing, as you avoid hefty shipping fees that can negate savings.
User Reviews: A wealth of customer feedback helps you choose the right product and assess its value.
Cons:
Price Volatility: Amazon prices can fluctuate daily. What's a great deal one day might be average the next.
Third-Party Sellers: While usually reliable, ensure you're buying directly from Amazon or a reputable third-party seller to avoid issues.
Minimums for Free Shipping: If you don't have Prime, you'll need to hit a minimum order value for free shipping, which might force you to buy more than you need or add unnecessary items.
Pro Tip for Amazon: Combine "Subscribe & Save" with any available digital coupons on the product page. These coupons often appear as a checkbox below the price and can offer an additional 10-20% off your first subscription delivery, stacking with the subscription discount for significant savings.

Target: The Everyday Favorite

Target has become a formidable player in online retail, blending a curated shopping experience with aggressive pricing strategies. They frequently carry Seventh Generation products, both online and in-store.

Pros:
Target RedCard Savings: If you're a frequent Target shopper, a RedCard (debit or credit) instantly saves you 5% on almost all purchases, including Seventh Generation TP. This is a consistent, reliable discount.
Target Circle Offers: Target's loyalty program, Circle, provides personalized deals, many of which are general (e.g., "10% off household essentials") or specific to Seventh Generation. These can be clipped digitally and apply both online and in-store.
Order Pickup/Drive Up: Buy online and pick up at your local store for free, often within hours, eliminating shipping costs and wait times.
Frequent Promotions: Target often runs "spend $X, get a $Y gift card" promotions on household items, which effectively reduces the price of your purchase if you regularly shop there.
Cons:
Less Variety in Pack Sizes: Compared to Amazon, Target might have fewer options for very large bulk packs.
Availability: While generally good, specific pack sizes can sometimes be out of stock online or in particular stores.
Pro Tip for Target: Always check your Target Circle app for relevant offers before buying. Combine Circle offers with your RedCard for maximum impact. Keep an eye out for their "Spend $50 on Household Essentials, Get a $15 Target GiftCard" type deals – these are excellent times to stock up.

Walmart: The Value Leader

Walmart, known for its "everyday low prices," is another strong contender, especially if you're looking to minimize costs. Their online presence has grown significantly, offering both shipping and in-store pickup options.

Pros:
Competitive Pricing: Walmart often matches or beats competitors on price, especially for everyday essentials.
Walmart+ Membership: Similar to Amazon Prime, Walmart+ offers free shipping (no minimum) and free grocery delivery, which can be invaluable for heavy items like toilet paper.
In-Store Pickup: Like Target, you can order online and pick up at your nearest Walmart store, bypassing shipping fees.
Large Pack Sizes: Walmart often carries larger, more economical pack sizes, suitable for bulk buyers.
Cons:
Website Experience: While improved, some users find the Walmart website less intuitive than Amazon or Target.
Customer Service: Experiences can vary, sometimes perceived as less polished than other major retailers.
Limited Promotions: While prices are consistently low, Walmart might have fewer aggressive, stackable coupon-style promotions compared to Target or Amazon.
Pro Tip for Walmart: Leverage Walmart+ for free shipping on your Seventh Generation purchase. If you're also doing a grocery run, add the toilet paper to your order for ultimate convenience.

Niche Eco-Friendly Retailers: Grove Collaborative & Thrive Market

For shoppers who prioritize sustainability across all purchases, specialized online stores like Grove Collaborative and Thrive Market are excellent choices. They curate eco-friendly brands, and Seventh Generation is a natural fit for their inventory.

Grove Collaborative:
Subscription Model: Operates on a flexible subscription model for most products, allowing you to set a regular shipment schedule.
Bundles & Deals: Often offers new customer incentives, free gifts, and bundle discounts.
Curated Selection: Only stocks products meeting strict sustainability criteria.
Personalized Service: Focuses on helping you build a more sustainable home.
Thrive Market:
Membership Required: Similar to a club store, Thrive Market requires an annual membership fee, but in return, members get wholesale prices on organic and natural products.
Price Matching: Sometimes offers price matching or competitive pricing compared to conventional retailers.
Good for Bulk: Often has larger pack sizes at competitive prices for members.
Pro Tip for Niche Retailers: These platforms might not always beat the absolute lowest price you find on Amazon with a stacked coupon, but they offer convenience for dedicated eco-shoppers and often have other high-quality, sustainable products to bundle. Factor in any membership fees against your overall savings.

Seventh Generation's Own Website (and Affiliates)

While many brands sell direct-to-consumer, Seventh Generation primarily works through retailers for bulk goods like toilet paper. You might find information, coupons, or direct links to retailers on their official site, but direct purchase of TP is less common.

Pros:
Brand Information: Best source for product details, mission, and sustainability reports.
Potential Coupons: Sometimes offers printable or digital coupons directly from their site, valid at various retailers.
Cons:
Direct Sales are Rare: Don't expect to buy large packs of toilet paper directly from Seventh Generation's website. They typically direct you to their retail partners.

The Traditional Route: Finding it in Physical Stores

Sometimes you need toilet paper now, or you simply prefer to see products in person. Traditional brick-and-mortar stores remain a reliable option.

Major Supermarket Chains (Kroger, Safeway, Publix, etc.)

Most large grocery stores will carry Seventh Generation toilet paper as part of their natural and organic product sections.

Pros:
Convenience: Easy to grab during your regular grocery run.
Loyalty Programs: Many supermarkets have their own loyalty cards or apps that offer personalized discounts, sometimes including Seventh Generation.
Weekly Ads: Always check their weekly flyers for sales on household essentials.
Cons:
Higher Prices: Often have slightly higher regular prices than online giants, especially for bulk items.
Limited Pack Sizes: Usually carry smaller to medium pack sizes, not the largest bulk options.
Pro Tip: Use your supermarket's app to check stock and available digital coupons before you leave home. Some apps even allow you to build shopping lists and apply coupons automatically.

Drugstores (Walgreens, CVS, Rite Aid)

These stores are great for last-minute purchases or smaller households, though they might not be your go-to for bulk savings.

Pros:
Ubiquitous: Easy to find a location almost anywhere.
Rewards Programs: Walgreens Balance Rewards and CVS ExtraCare frequently offer significant coupons and ExtraBucks/Register Rewards that can make smaller purchases surprisingly affordable.
Cons:
Smallest Pack Sizes: Typically only carry smaller packs, which have a higher unit price.
Highest Regular Prices: Often have the highest base prices, so rely heavily on sales and loyalty rewards to make it worthwhile.
Pro Tip: Only buy Seventh Generation TP from drugstores if you can combine a sale price with a strong loyalty reward coupon or "spend $X, get $Y" offer. Otherwise, save this purchase for a larger retailer.

Natural and Organic Food Stores (Whole Foods Market, Sprouts, Fresh Thyme)

These stores are practically guaranteed to carry Seventh Generation, aligning with their eco-conscious clientele.

Pros:
Guaranteed Stock: Almost always have it in stock.
Knowledgeable Staff: Can often answer questions about the product.
Cons:
Premium Pricing: Generally the most expensive option, especially if you're not an Amazon Prime member (for Whole Foods discounts).
Limited Sales: Sales on household staples like toilet paper might be less frequent or less significant than at mainstream supermarkets.

Unlocking the Best Deals: Strategies for Savvy Shoppers

Finding Seventh Generation TP is one thing; getting it at a fantastic price is another. Here's how to become a deal-hunting pro.

1. Embrace Subscription Services

We've mentioned Amazon's Subscribe & Save, but don't stop there. If you're using Grove Collaborative, Thrive Market, or even some individual supermarket delivery services, setting up a recurring order often triggers a discount. The convenience of never running out, combined with a steady discount, is hard to beat for a high-usage item like toilet paper.

2. Stack Those Coupons and Promotions

This is where the real savings happen.

Manufacturer Coupons: Check Seventh Generation's official website, brand-specific coupon sites, or even the back of other Seventh Generation products for printable or digital coupons. These can often be combined with store sales.
Store-Specific Digital Coupons: Most major retailers (Target, Kroger, Safeway, etc.) offer digital coupons through their apps or websites. Always check these before you shop.
Loyalty Programs: As detailed, Target Circle, Kroger's digital coupons, CVS ExtraCare, and Walgreens Balance Rewards are goldmines for personalized discounts and rewards that can be applied to Seventh Generation.
Cash-Back Apps: Apps like Ibotta, Fetch Rewards, and Checkout 51 often have rebates for specific products or general grocery categories. Scan your receipt after purchase for extra savings.

3. Monitor Sales Cycles & Seasonal Events

Toilet paper, like many household staples, follows sales cycles.

Major Holidays/Retail Events: Keep an eye out during events like Black Friday, Cyber Monday, Prime Day (Amazon), Memorial Day, Labor Day, and even Earth Day (April 22nd) for significant discounts.
"Household Essentials" Sales: Retailers like Target and grocery stores frequently run promotions like "Save $15 when you spend $50 on household goods," which are perfect opportunities to stock up.
Inventory Clearances: Sometimes stores will clear out older packaging or overstocked items with steep discounts. These are less predictable but worth grabbing if you spot them.

4. Leverage Price Tracking Tools

Online price fluctuations are real. Tools can help.

CamelCamelCamel (for Amazon): This free browser extension and website tracks the price history of Amazon products, showing you if the current price is a good deal or if you should wait. It can also send you alerts when the price drops to a desired level.
Honey / Rakuten / Capital One Shopping: These browser extensions automatically apply coupon codes at checkout and compare prices across different retailers. While not specific to Seventh Generation, they can help you find the best overall deal.

5. Buy in Bulk (Responsibly)

Larger pack sizes almost always yield a lower unit price (cost per roll or per sheet). However, buying in bulk only makes sense if:

You have storage space.
You'll use it before any expiration (though TP lasts forever, your household needs might change).
The initial outlay doesn't strain your budget.
The unit price is genuinely better than smaller packs on sale.
The Unit Price Math: To accurately compare, always divide the total price by the number of rolls, or even better, by the total number of sheets. (e.g., $15 for 12 rolls, 300 sheets/roll = $15 / 3600 sheets = $0.0041/sheet). This is the only true way to measure value across different pack sizes and brands.

Beyond the Price Tag: What Else Matters?

While getting a great deal is satisfying, a truly smart purchase considers other factors.

Shipping Costs and Minimums

That "great deal" online can quickly evaporate if you're hit with high shipping fees or have to add unnecessary items to meet a free shipping minimum. Calculate the total cost delivered to your door.

Returns Policy

What if the wrong product arrives, or it's damaged? Understand the retailer's return policy. Most major retailers offer hassle-free returns, but it's always good to be aware.

Delivery Speed and Availability

If you're down to your last roll, a 5-7 business day delivery might not cut it. Check estimated delivery times and product availability before committing. During peak demand (like the early days of the pandemic), even staples like toilet paper can become scarce.

Storage Space

Buying a mega-pack of 48 rolls is fantastic for your wallet, but only if you have a place to put it. Consider your pantry, linen closet, or garage space before going overboard.

Common Questions About Buying Seventh Generation TP

You've got questions, we've got crisp answers.
Q: Is Seventh Generation toilet paper always more expensive than conventional brands?
A: Generally, yes. Its recycled content, chlorine-free processing, and brand mission often result in a slightly higher base price. However, strategic deal-hunting can narrow that gap significantly, sometimes even making it competitive with premium conventional brands.
Q: How many sheets are in a roll of Seventh Generation toilet paper? Does it vary?
A: Yes, it absolutely varies by product line and pack size. Seventh Generation offers both "standard" and "mega" rolls. Always check the packaging for the exact sheet count per roll and the total sheets per package when comparing unit prices. For example, a "mega roll" will have significantly more sheets than a standard roll, even if the roll count is the same.
Q: Is Seventh Generation toilet paper septic safe?
A: Yes, it is explicitly designed to be septic-safe. Its composition of 100% recycled paper and lack of harsh chemicals means it breaks down easily and won't clog septic systems.
Q: How often does Seventh Generation toilet paper go on sale?
A: Fairly often! As a popular eco-friendly brand, it's a frequent inclusion in general household goods sales at major retailers like Target, Amazon, and supermarkets. Look for sales about once a month at most major retailers, plus larger holiday-specific promotions.
Q: Where can I find the biggest packs of Seventh Generation toilet paper?
A: Your best bet for the largest, most economical pack sizes (e.g., 24-roll "mega" packs) will typically be online at Amazon, Walmart, or sometimes Target. Physical stores usually stock smaller to mid-sized packs due to shelf space limitations.

Your Smart Shopping Checklist: Never Overpay Again

You're now equipped with the knowledge to make informed decisions about your Seventh Generation toilet paper purchases. Before your next stock-up, run through this quick checklist:

Check Online: Start with Amazon, Target, and Walmart for current prices and availability.
Scan for Coupons: Look for digital coupons on retailer apps/websites, and any manufacturer coupons on the Seventh Generation site.
Leverage Loyalty: Apply your RedCard, Target Circle offers, or supermarket loyalty card.
Consider Subscriptions: Is Subscribe & Save or a similar auto-delivery option viable for a consistent discount?
Calculate Unit Price: Always compare by the cost per sheet to truly understand the value.
Review Shipping: Ensure free shipping or factor in delivery costs accurately.
Check Niche Stores: If sustainability is your ultimate priority, see if Grove or Thrive have competitive bundles.
Physical Store Backup: Know which local stores carry it for emergencies, but be prepared for potentially higher prices.
Set Price Alerts: Use tools like CamelCamelCamel if you're not in a rush and want to catch a deep discount.
By being strategic and a little persistent, you can consistently secure Seventh Generation toilet paper at excellent prices, ensuring your home stays well-stocked with a product you trust, without compromising your budget or your values. Happy shopping!